Discovering Local SEO
Making Your Website Stand Out
Businesses want to drive traffic to their websites to hopefully get potential customers. This would, in turn, lead to increased sales and more income. For more clicks from interested users, SEO is employed by most website owners. SEO means search engine optimization. It uses keywords and other strategies to make someone’s website page go up in the search results page of Google or other search engines.
What is a Local SEO?: Defining the Basics
Local SEO is different from normal SEO in that it focuses more on searches made by locals in your area. Local SEO is the process of improving your online presence in local searches. As such, Local SEO is a branch of SEO that optimizes a website so it can be found in local search results. These searches don’t have to occur in Google. Local SEO also applies for searches made in other search engines, like Ecosia, Bing, and Yelp.
Most local searches are done on mobile phones. A study estimates that 61% of users use a mobile phone when doing local searches. This means that your website has to be mobile phone version- friendly. You can use the Google Mobile- Friendly Test tool to see if your website is up to par.
Once you have done that, check if the website is pleasing to look at. Users will close your page if the overall formatting is not flattering to the eyes.
Now, the real adventure starts!
Tips and Tricks in Implementing Local SEO
Of course, keyword research is very important in setting up your business website. These will lead the users to your website. The more relevant the keywords are to your niche, the more potential customers your website would reach.
However, with local SEO, the number of keywords you have to take into consideration would increase. Since you are dealing with a local business, you would want your website to pop up when a local user searches for your niche.
For local SEO, you would have to include service in location keywords. These are keywords that have both your service and your location. For example, if you run a graphic design business in London, your website should appear when users search “graphic design in London”. You also have to make sure to put in variations of your service in location keywords. For example, also include “graphic designers in London” or “graphic designing in London”. You can also put locations that are near where your business is to generate more traffic to your site.
You can also take a hint from what other people write or post. For example, you can search Gumtree, Yelp or Craigslist for keyword ideas from other people’s posts. You can also do this by looking at Google’s suggested phrases to search. Input your primary keyword on the Google search bar and Google will then generate the keywords for you. You can then include these keywords to your website’s pages.
To see how other competitors are doing, use online tools to view the most popular keyword searches. Websites that have the top rank also usually rank high in related and relevant keyword searches.
Getting your listing in Google My Business, Apple Maps, and Bing Places would be where you take off. This would help you claim a place in the search engine results so people can get your business’ relevant details from your website.
Google My Business is a free tool that lets organizations and businesses control their online presence in all of Google’s sites, like Google Search, Google Maps, and Google Places.
You can do this by first entering your business’ name on Google My Business. Like what was said earlier, Google My Business is free, so you won’t have to worry about inputting your business details.
After entering your business name, put the address of your business. Put a real and accurate address so that people would know where to find your business. After this, a map will be shown where you can pin your business’ actual address. You will then be asked for your business’ category. An example would be an SEO company. Afterwards, you will be asked to enter your business’ website and phone number. Google will then use the number you entered to call you for verification.
Once your listing is verified, you can now add pictures to your listing. This would entice customers to visit your business. This would also help the customers recognize your business even from the outside. Input other important information as well, like the services you offer, the operating hours, the amenities available, and additional contact numbers. With your listing now up and running, customers can find your business more easily.
Online Local Citations
Even when you think your site is accessible, it may still not be indexed in Google or other search engines. To appear in the Google results page, your website and its individual pages have to be indexed. To see if your website is indexed, input site: website URL in Google search.
If you see that your website or its individual pages are not indexed, there may be a problem in the accessibility part of the SEO audit. Check your robots.txt file if there are any problems. You can use the Google search console to detect errors in your robots.txt file so you can rectify them if needed. Here, you can also check for the robots meta tags of your website.
If these are not the problems, then it could be that Google gave you a penalty. You can check if you violated some of the rules or if your website has been tagged as spam.
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