5 Most Common Objections from IT Services Businesses To SEO and We Respond To Them
Despite many evident benefits, IT Consultancy businesses are objecting to using SEO servicesfor their promotion on the search engines. Here, in this article, we have explained five common objections to Search Engine Optimisation for IT Consultancy businesses and techniques on how you can counter them with researched, skilled and smart responses.
There is no doubt that SEO can greatly improve the ranking of a particular website. Our SEO Services Agency in London is delivering a competent SEO strategy for your website to make more traffic and conversions to your website. Tried and tested SEO techniques will make your websites extraordinary and make it stand apart from the crowd.
This is not the complete list of all objections, and we are sure that you will face some other objections too. Most people build misconceptions about SEO merely on the basis of things they have overheard, and so they are reluctant to hire a smart SEO agency London. Here we have listed some of the most common objections of people about SEO and explained how to manage the circumstances in the best possible way. Hopefully, it will help you out and also clear out all your confusions regarding SEO.
Complaint #1: Other channels are much better as they drive more traffic and organic presence
The first and definitely the most heard complaint is that other channels are preferable as they offer more traffic and organic presence. So here, we want to add the following responses:
‘Success comes along with investment’
Remember that success follows investment! If you are not investing much time, money, and effort in your Pay Per Click model, and there is not much traffic coming to your website, that means you are just getting your hands off. Obviously, in that scenario, the other channel is going to be more successful. In this situation, keep in mind that any particular channel is not inherently successful; it is the effort one puts into it that make it flourish.
‘Every channel has a unique motive’
The most important thing to assert is that every channel has a different motive. You should not expect that social media will drive more conversion because social media is for audience development. Targeted SEO can drive conversion, but not always.
‘Assists vs. last click or direct conversions ratio’
The last thing to highlight is that even when organic searches and SEO do not seem to be contributing towards conversion, they are still assisting the process. In order to get a true picture of how SEO is contributing, look at your assisted conversions.
Complaint #2: SERPS are filled with ads that make SEO ineffective
The second objection about SEO that it is not efficient as the SERPS are crowded with ads. As a reaction, we suggest you respond with a question:
What SERPs are you searching for?
It actually depends on what you are asking. If you are in search of those bottom-funnel high-priced per click keywords, then surely they are largely monetised as they are at the bottom of the funnel. You might be depressed when it comes to the results of your SEO if you are only looking at that. You might be pondering whether SEO has any value because those organic outcomes are pushed down too low when you are actually focusing on the bottom-funnel terminology.
About 60 percent of people, according to Van Resort, see ads and don’t acknowledge that those are ads. However, the research data from Jumpshot claims that about 2 to 3 percent of all search clicks ultimately make ones way to PPC.
These two things accompany each other as most searchers don’t trigger ads. Many searches are informative rather than being portrayed as commercial.
‘People explore before laying their hands on it’
You should keep in mind that people are looking for more knowledge and comparison before buying. Don’t just make the bottom of the funnel the focus of your attention; if you do so, you will only get disappointed.
‘More effective when enacted simultaneously’
A considerable number of research gives us the insight that SEO and PPC are more efficient when they are shown simultaneously in search results for a particular company.
Complaint #3: Organic does not drive the traffic of the right type
The next objection is that organic does not drive the traffic of the right kind. When reiterating this, most of the times, people are confused themselves regarding what they want.
‘Organic drives only branded traffic’
People usually mean that organic efforts just drive branded traffic. It is all about people who already know us and are searching for our business title. This could be one way of looking at it, but this may be happening because you are not investing in SEO, assuming that it is not helpful.
To solve this dilemma, ask that complaining person to go to the Google Search panel and look at the non-branded queries to see what is driving more clicks to their website – only the brand name, or other search terms as well?
‘Assists are also essential’
Assists are also important in this regard as they play their role in conversions and purchases. You can bring highly competent traffic if you are really concerned about your audience searches, and you are strategic with your SEO.
Complaint #4: SEO takes much time
The most common objection about SEO is that it takes too long to show results. Well, in this case, we would like to add the following points as a response:
‘SEO doesn’t give instant results’
Some people are looking for instant results from SEO. It is not an instant growth hack. If you are looking at it in this way, it would certainly disappoint you.
‘Methodology helps in sustained growth’
SEO is all about methodology than a tactic. You are going to attain steady growth only by employing the right methodology.
Complaint #5: You can’t calculate ROI
The fifth objection that is mostly heard is you can’t estimate ROI, so there would be no proof of whether we are going to make earning on this investment or not. In this regard, ask them to consider the following points:
‘Estimation of ROI’
For predicting ROI to know what you will get after investing in SEO, you have to come up with your own data. Work out the click-through rate curve and determine various rank positions. After that, combine it with search volume, multiply the two things, and you can predict ROI.
‘Computing of ROI’
In order to calculate ROI, all you need is LifeTime Value (LTV) of your customer; multiply it by approximate rate, and you will get the desired value. It is beneficial as it shows people that SEO is getting organic search traffic for you and generating money for your website.
We hope that this blog will help you to tackle some tricky questions and convince you that Search Engine Optimisation for Cloud Services businesses are really worth it.
Contact us now for a free SEO audit.