SEO content is the foundation of a digital marketing strategy. It is an article, post, or page with specific marketing purposes. It is published or promoted to gain higher rank against your competitors by driving organic search traffic back to your website. But, how is a content marketer supposed to keep their SEO efforts in top shape, if search engines update algorithms and ranking factors on a frequent basis?
Here are some tactics to ensure that your content reach its full potential.
Define your goals
Know what are the top things your clients look for.
Create a comprehensive list of subjects to start your content process. Make sure to focus your list in IT services in London, since that’s what we do. Google and Bing provide a simple method for analysing key phrases that your prospective customers are interested in. Just visit these search engine’s homepage and perform a search.
Do Keyword Research
Google Trends your best tool in researching keywords.
Google Trends analyses the popularity of top search queries in Google Search. It can provide you with more specific key phrases that Google or Bing suggests. You can also use this to see just how popular a phrase is in your area.
Know your Clients
What are the top questions your customers ask you and what they really mean by them?
“People are not interested in you. They are not interested in me. They are interested in themselves — morning, noon and after dinner.”
Dale Carnegie
How to Win Friends and Influence People
This still remains a primal truth and nowhere is it more evident than in business. If customers are asking the same questions over and over again offline, they probably have the same questions online and may even type these questions into a search engine. Make sure to provide your clients with a full-page article or content to answer these top questions for these will maximise your ranking potential for each question.
Stand Out in A Crowd of Competitors
What’s unique about your IT services?
It’s difficult to differentiate and build your own identity. Difficult, but not impossible. From an SEO standpoint, it’s a best practice to create a page for each town that you serve. Since we are an IT services company looking for business in London, we could talk about the history of the technology and tech-related issues in London, highlighting that technology makes life easier for communication, healthcare, education, and businesses. The more local engaged on a given page, the more likely Google and Bing are to rank that page.
SEO Case Studies and What Made Them Successful
SEO case studies to pumped your content.
Writing a blog can be one of the hardest things to come up with content ideas. So, to speak, we can start by looking at our previous works or projects in a particular market. Be as accurate as you can about the services you provided. Let your readers know how the IT services company helped its customers achieve their goals. Focus your article content on telling stories that will help prospective customers relate to previous ones.
Qualitative Research from Customer Interviews and Transcriptions
What’s transcription got to do with it?
We conduct qualitative research to better understand what their customers want. The best way to do this is through video interviews and testimonials. Video transcription can boost a website’s SEO and maintain strong Google Search rankings. Make sure to include a text transcript of the conversation below the video so that you get keyword “credit” from the search engines.
Make your readers and customers feel important and well-informed because they turn into your most powerful salesperson. To get there, readers and customers need reassurance that your IT services company prioritise what they need. Make everything you write, say, and do about your customers. You’ll get rewarded with a lifetime of loyalty.
Contact us now for a free SEO audit.