SEO tips for Small IT Services Business in London

Search engine optimisation or SEO is a marketing strategy for all online business. Many IT services business owners think it’s complicated and confusing, particularly if you’re a beginner and non-tech-savvy. But no worries, Roc Pro will help you know some basic SEO tips that every small IT services business owner can use to improve their website and increase chances of ranking high.

SEO tip 1: Website structure

Envision yourself as a prospective client, you visit an unfamiliar website and you’re looking for their services yet you’re having a hard time finding that, how quickly do you give up?

Having a user-friendly website structure matter, not just for potential clients, but also for the search bots that crawl websites to gather data for search engines.

Take note that if these search bots can’t access all the pages on your site then there’s a higher chance that the important parts of your website won’t appear in search results, even if you put all your efforts on other aspects of SEO.

To make a good website structure, all you have to remember is these: Homepage > Category pages > Individual pages.


The name of the main page of a website where visitors can find hyperlinks to other pages on the site.

Here are some Homepage best practices you might want to consider:

a)      Highlight who you are and what are your services

Identify who you are and what you have to offer in the fastest and easiest way.

b)      Know your audience

Read the way your market speaks and design what gives the right perceptions about your service. Make your homepage clean, straightforward, offers a great user experience, and remove jargon that confuse your market.

c)      Clear navigation and easy-to-find search bar

Help your visitor find what they are looking for by providing them with clearly visible website’s navigation on the top of your homepage and direct access to exactly what they’re looking for with the help of search bar.

d)      Responsive

Having a beautiful design for your homepage is not enough. It should be optimised for every type of device.  It is not just fitting your entire homepage in a screen dimension; it means the entire experience needs to be user-friendly for mobile users.

e)      CTAs

CTAs means calls-to-action. Simply inform your visitors on what to do next. Help your visitors take the best next step on what they want to know about your IT services.  

Certainly, you don’t want your visitors hanging out on your homepage forever, right?

Remember that your homepage is the gateway to the rest of your website. It draws in visitors and then keeps them on your site.

Category pages

The bridge between your homepage and your product pages. This is where you help your visitor to narrow down their options and guide them to their desired service page.

Here are some Category pages best practices you might want to consider:

a)      Improve loading time speed

You should provide your visitors with very fast loading IT-services website. Poor loading time can kill your SEO because page speed is an important ranking factor.

b)      Product images

Remember that cleanliness and organisation factor is crucial when you have multiple services on a single page.

c)      Use interactive filters

Help your audience find their desired services by narrowing the choices and take the them to the conversion funnel with a quick decision.

Category pages are useful for keeping a website understandable and helping your visitors get to what they are looking for quickly.

SEO tip 2: Keywords

A keyword is a word or any phrase that is a part of the content, used primarily for its optimisation during the search process. The goal of using a keyword is to increase traffic and rank higher on the search engine pages.

Here are some basic tips in choosing your keywords:

a)      Go with the flow

Keywords must display the different queries that might help searchers find your website when they’re searching. Think of your keywords as your customers’ verbalisation of the problems they’re trying to solve, and create content around relevant answers.

b)      Keep it real

Use your knowledge about IT-services. Keep in mind not to use technical jargon in choosing your keywords because searchers are unlikely to be familiar with your industry’s keywords.

c)      Use Keyword Tools

You can always use the help of available keywords tools like Google Adwords, Bing Webmaster tools, etc. in choosing the right keywords for your business.

Make sure that your keywords are included in rich, useful, in-depth content that provide the needs of your prospective clients.

Learn more about keyword search in this article.

 SEO tip 3: Links

Building links is one of the many tactics used in search engine optimisation (SEO) because links are a signal to Google that the site is a trustworthy site. Thus, sites with more backlinks tend to earn higher rankings.

There are two kinds of links, external and internal links. External links or also known as backlinks are HTML hyperlinks that point from one website to another. While, internal links that connect internal pages of the same domain, work like your website. A high amount of internal links displaying to a page on the site will produce a signal to Google that the page is important, as long as it’s done normally and not in a suspicious way. You can learn more about link building in this guide.

SEO tip 4: Local SEO

Local SEO or also known as local search marketing, is an effective way to market your local business online. It helps businesses promote their services to local market at the exact time they’re looking for them online.

Here are ways to improve your local SEO:

1. Create a Google My Business Account

2. Collect positive reviews from your clients.

3. Create content that interest your clients and provide information about your services.

4. Optimise your website for mobile.

5.  Choose appropriate keywords for your services.

6. Provide updated contact details and information about your services. Create a individual page for each services you offer.

7. Get high-quality backlinks.

Read “Grow with Local Search Marketing” for more information about Local SEO.

We hope these tips lets you to know the basics of SEO and help you create a website that’s capable of ranking high in Google.

Contact us now for a free SEO audit.