Social media is the fastest growing trend. Thus, social media marketing requires both strategy and creativity. Around 90% of marketers are using social media and 75% of salespeople outsell their competitors by using social media for their IT services businesses.
However, small IT service businesses in London aren’t using social media to promote their services. Here are some reason why social media is important for SEO:
- It makes your SEO activities effective and lucrative.
- Social media may help your brand get more exposure.
- Social media can help website’s content index faster.
- Social media helps build website authority
- Fastest ways to get to know your audience
How to attract followers and fans and convert them into prospective clients? Here are some social media marketing strategies you can work on.
Facebook Marketing
With over 80% of the U.K. adult population who use Facebook page, many business owners believe an active Facebook presence is critical to their success online. However, that’s not the case with other businesses. You should know your goals in using this social media.
Facebook is the right social media for building brand loyalty and turning your community of followers into word-of-mouth marketing, online and offline.
Here are a few tips to start doing that.
1. Know your Competition
Be alert to the spikes in the trend-lines. Check your competitors Facebook page and check their activities to see what’s successful in their campaigns. You can do a similar thing or enhance it.
2. Contents
Post engaging contents to capture more fans and followers. Use catchy photos or videos that are linked to your website blog post. Take note that posts with photos or videos are more likely to get viewed, liked, and shared by fans and have higher levels of engagement.
3. Charities and Nonprofits
A partnership with charities and nonprofits can help IT service businesses in London to gain more fans and engagement. This type of campaign can raise awareness and spread far and wide.
Twitter Marketing
Twitter is a great place to grow your business. However, one tweet has only an 18 minutes lifespan and is easy to get lost in the crowd.
Like Facebook, the goal of Twitter marketing is to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.
Here are a few guides to make your Twitter marketing live a long-lasting impression on your followers:
1. Customize your Twitter account
Pick a unique and short username so followers can easily share your account. Fill out your profile page in a compelling way, with a complete description of your IT service business, a link back to your website, a business logo, and an engaging background photo to attract followers.
2. People to Follow
Find people to follow in your existing network on other social media sites like friends on Facebook, business contacts on LinkedIn and personal followers on Twitter.
Check your competitors Twitter account or businesses near you. Take note of the people who follow more than one of the accounts and follow them and surely, they’ll be more likely to follow you, too.
3. Twitter Management App
Get familiar with a Twitter management app to monitor and respond to Twitter streams.
4. Listen and Tweet Intelligently
Listen to conversations for a couple of weeks. Learn the typical tone of the people you follow, picking up on topics of interest to them, and understanding the flow of Twitter conversations.
When you tweet, show your own personality. Take note that authentic accounts are much more likely to gain and maintain a strong following.
5. Attract Followers
Consider these ideas to started in building engagement on Twitter:
- Promote your Twitter account
- Offer Twitter-specific discounts
- Post photos of momentous
- Be a conversation-starter
- Provide customer service via your Twitter
Pinterest Marketing
Pinterest is a fastest-growing website and impactful marketing tool for IT service businesses that are looking to convert more leads, drive traffic to their website and increase brand awareness.
Here are a few tips for making the most of Pinterest Marketing:
1. Pin
Check what people “pin” from your website and from your competitors’ sites. Follow the person who pinned your content. You can also do this with your competitors’ sites to give you even more ideas of who to follow.
Start a conversation with your fans in the comments area of your content that they pinned. Thank them and ask them what they liked about what they pinned.
2. Board Theme
Create a unique board for each IT service you sell, a board featuring happy customers receiving your service, unique boards featuring partners’ content or inspirational content, and more.
3. Pin at Least Once a Day
Make it your daily routine to post a pin.Remember to observe the local laws and regulations. Check out local competitors to see what you might need to do.
Other Social Networks
With roughly 26 million users in the U.K. this photo service owned by Facebook has a massive following. Instagram is a hybrid between Pinterest and Foursquare where users’ action is photography and location.
Posting compelling photos is the best way to attract a following on Instagram. Follow Instagram official resource page for some tips on using Instagram for your IT service businesses.
LinkedIn is the most popular social network in B2B industries. If you already have a LinkedIn personal account, you have to create a company page. This will allow you to create a hub for your employees and prospective employees, add photos of your business, tell other LinkedIn members about your business, and showcase your blog site posts. It is also a great way to establish your personal profile amongst prospective clients.
Question & Answer Sites and Forums
It may not fit the traditional social media, however the people asking the questions are prospective customers.
Here are some question & answer sites:
Quora
A community of entrepreneurs for advice about running their business, but questions run a wide range.
Yahoo! Answers
A similar service heavily used by the general public.
TripAdvisor
This site offers to create their own city guides.
Avvo (legal) and Intuit (accounting)
These sites are industry forums that can be a great way to pick up clients in the B2B sector.
Be smart on where to invest your time and energy in your social media presence. Take things one step at a time and what you have time to take on.
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