In today’s digitized world, everything seems just a click away. Do you want to start ranking higher for your IT service businesses? Just head on to your computer and let the internet-driven market help you out. However, the real challenges come when you are expecting them the least.
Manging the digital marketing for an IT service businesses may sound simple and easy, but running it is definitely not everyone’s cup of tea. The first thing you need for that is the right content and then, the right kind of audience for your content. Now, let’s say you hired some content creators, and the first problem is solved, but then again, what about the audience? You can’t bring traffic to your site or content by investing a sum of money. To solve your problem and to give you a little heads up on SEO of images for IT service businesses, we have prepared a list of our suggestions. Using these actionable tips, you can make sure your pictures rank higher in Google images, which ultimately means more traffic to your website.
How to improve the ranking of images on Google?
Here are six ways of escalating your ranking that you might find helpful for your IT service business:
1. Name Your Image Files Specifically:
Many times, people don’t customize their image file names according to the product description, and that is where they make the biggest mistake. Images are named “IMG_1234” by default. If you post them as they are, they will not attract any traffic towards them. In a nutshell, there is no point in displaying an image for an IT business if you don’t get specific while naming the image file.
For instance, if you are posting a picture of software that you want to sell, and you simply name it “app04_334.1”, it is most likely to get lost in a sea of billions of images. That is why it is best to be as precise as possible. On the other hand, if you name your software as “invoicing_software”, Google search engines, as well as your audience will know the exact description of your product.
It will also help the search engine to categorize it correctly and display it for other related searches too. Believe it or not, but file names are one of the main factors considered while ranking an image. It was clearly stated in the 2018 update regarding image guidelines.
2. State your image dimensions:
Defining dimensions has a lot of benefits and is therefore, highly recommended for SEO of pictures. According to experts, stating dimensions for your image gives a sense of professionalism which really enhances your impression.
Secondly, mentioning the width and height of your image also results in a better user experience. It even helps the browsers in sizing up the image. In addition to that, if you are an AMP or PWAs user, you are required to mention image dimensions for whatever you post in the source code.
3. Create responsive images:
This might sound a little vague but it is definitely one of the most important things that you need to consider and do your research. Creating responsive images means that you make your images mobile SEO friendly. Now, you might be thinking how are you supposed to do that? Well, it’s no rocket science to be honest.
All you need to do is make the image scale adjustable so that it changes its size according to the users’ device, whether they are using a laptop, mobile phone, or any other device.
4. Make sure your alt text is SEO friendly:
Alt text is a small piece of description that you give for your Google image. It helps search engines in identifying what category of content your image belongs to. These small descriptions also help the visually impaired audience who use screen readers.
Also, when your picture doesn’t load, the alt text appears in the image box, which lets the user know what the picture is about, and hence, it is considered user friendly. Apart from its other benefits, alt tags are also advantageous for your overall on-page SEO strategy. Even if all your other optimization areas are on-point, but you don’t have an appropriate alt tag, you might be in trouble!
5. Give your best when creating content:
Have you ever heard the famous phrase ‘quality over quantity’? Well, we believe it was made for this internet-driven world since quality and authenticity definitely comes first. Search engines highly discourage plagiarism.
In the ‘image best practices’ help file, Google stated: “pages, where neither the images or the text are original content”, are not considered very valuable. Therefore, make it your first and foremost priority to take your own pictures and write your own content before uploading it; otherwise, be ready to not get noticed.
However, if, for some reason, you are unable to capture your own shots and have no other option but to use someone else’s images, do not forget to give them their credits. You cannot take away someone’s well-deserved credits; you must respect copyrights to avoid any penalty from the search engine.
6. Don’t forget your keywords:
It’s always the little things that count. And in this case, the ‘little things’ are keywords. You want to make sure you choose the right kind of keywords and then create written content along with images around it. These keywords play a major role in search engine optimization and can actually increase your site traffic by up to 50% if used properly. When you are writing your image descriptions, alt texts, image file names, make sure you adjust a keyword there to make your content pop up on the top and bring as much traffic to it as possible.
Ranking on top of Google images is not easy and you probably know that very well by now. However, it is not impossible either, and if everyone else can do it, you can do it too. Hopefully, our tips helped you out, and now you know where to start and what things to consider before uploading an image. Use the e-world wisely, and you’ll be surprised by the opportunities that await you!
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