Search engine optimisation or SEO has become a fundamental part of owning a business website. It is a great digital marketing tool; however, many small business owners fail to see the value in investing in digital marketing.
What’s the one thing you always want more of for your business? As the owner of a business website you might think of a lot of answers to this question, but at the top of that is “visitors from your website who want to acquire your services.”
Securing regular website visitors who are searching for your IT services, and converting them as your active and long-term clients is what we really want to achieve.
That’s what SEO offers to all businesses.
Per day, there are 5 billion searches made on Google only, so if you’re not doing SEO that’s a lot of potential visits you’re missing out on.
Roc Pro outlined the key benefits of SEO that businesses should pay attention to.
1. Source of Website Traffic
Organic search provides most of the website traffic.
We know that majority of the world that has internet access visits Google at least once a day to get information. As Google, being the most visited website in the world and also the most popular email provider in the world.
Being highly visible in Google searches and other search engines is a great marketing scheme for your IT services. Good SEO and a high-quality website take brands there.
2. Build Brand Awareness
Building brand awareness is one of the benefits of ranking high. When your websites appear on the first page of search engines such as Google, Yahoo, and Bing, your potential clients are more likely to trust your brand rather than other companies that don’t have a strong web visibility.
Investing in SEO and start gaining higher ranks for the keywords related with your business is a must. Search engines play a significant role in making or breaking your business presence.
3. Builds Trust & Credibility
We all agreed that building trust and credibility overnight is impossible to do. Establishing a brand as an authority takes time, patience, effort, and commitment. It also relies on offering a valuable, quality service that allows clients to trust a brand.
4. Better User Experience
Optimal user experience is a big factor of getting better organic rankings and maximum visibility.
Clean, well-structured, and uncluttered websites drive a searcher to stay longer, therefore it decreases the bounce rate and increases the page views.
Google knows how to interpret a positive or bad user experience, and a positive user experience has become an essential element to a website’s success.
Searchers know what they want. If they can’t find it in your website, that’s a big problem. Surely, they will be looking for another website where they can find what they need.
Take note that a good SEO incorporates a positive user experience.
5. Increased Engagement, Traffic & Conversions thru Local SEO
Local SEO aims at optimising your digital properties for a specific vicinity. Prospective clients can find you quickly and easily, putting them one step closer to a transaction.
Local SEO focus on specific area, to establish a viable medium for a brand’s messaging on a local level.
Remember, websites that are easy to read, informative, and easy to navigate are more likely to hold attention from searchers or visitors.
SEO agencies optimise a brand’s Knowledge Graph panel, Google My Business listing, and social media profiles to promote engagement on the local market.
6. Outshine your Competitors
Competition between businesses is already tight and it’s intensifying every second. Research, keyword optimisation, social media posting, and developing marketing strategies are just a few things to help you outshine your competitors.
7. Impacts the Buying Cycle
Every client does their research before acquiring something. That’s one of the biggest advantages of the internet from a customer’s perspective.
SEO strategies deliver your offer for good deals, great services, and the importance of what you offer customers will impact the buying cycle in a positive way.
Business must be visible in the places people need them. Local SEO improve that visibility and lets prospective clients find the answers, and the businesses providing those answer.
8. Being Updated is the Best SEO Practice
You are all set up with your SEO strategies and you’ve already implemented them, however you don’t want to stop with that. Being proactive and monitoring for major algorithm changes is always going to benefit the business.
Google makes thousands of algorithms changes a year. If you fall too far behind, then it will be extremely difficult to come back. SEO agencies in London help to ensure that is avoided.
9. SEO is Cheap and a Long-Term Strategy
SEO surely costs money but it’s relatively cheap. It’s the most efficient and affordable marketing strategy.
Spending few hours of time, energy, and small amount of money, SEO can bring “targeted” traffic to your website, and eventually more customers to your IT services business than any other marketing strategies.
Take note that, quality SEO strategies and implementation can build your business continuously over the years to come.
10. Brings New Opportunities
Great SEO will always discover new opportunities for your business. With an evolving market there are always new strategies and contingencies that you can try to improve and outshine your competitors.
Implementing strong, quality SEO is always beneficial to the business and its marketing efforts.
It’s a “new age” marketing technique, but provide a critical role for the business visibility in this day and age, especially as available data and rivaling competition continue to increase.
Hopefully you now understand why SEO is important, and what you can do to start improving your website’s SEO.
Contact us now for a free SEO audit.