To always get new ideas from your team, you should brainstorm all your ideas in regular meetings. This method is amazingly imaginative, iterative, and collaborative. Of course, it can also be a matter of guess-and-check. Furthermore, conceptualizing can be a bit hard. Whereas it created a big impact in understanding what the readers enjoyed from investigating the seen posts from the past, the method didn’t empower us to create something that coordinated what the potential readers needed from us.
How can it be done? To start, the writing group joined forces with the SEO group. The SEO group regularly gives the writing group a report that contains blog topics that were examined for search capacity. The writers then go through each of the blog topics so they can be written. This will result to increased growth for the individual blog posts as well as for the website itself.
Here, let’s plunge into six tips to guarantee your website’s organic raise without sacrificing the artistic and imaginative freedom of writers.
1. Get the help of specialists to still be creative while guaranteeing posts are still keyword-driven.
For example, you need to write an article about first party versus third party APIs. If you, as a writer, do not know anything about APIs, it would be both overwhelming and not especially rousing to you.
In any case, when you start composing the post, you will not be awed with the work. Since you do not completely know the concept, your writing would only be shallow and equivocal. In case advertisers would read it, they would not learn much. To fathom this issue, you could talk to some IT professionals. You could meet with them or do a phone call with them so that you can interview them about the complexities of APIs.
This would make the project fun for you because it would feel like an investigative project. You would collect citations from specialists within the field so you can write the article.
If you feel disappointed with a topic you are not comfortable writing about, do not hesitate to ask for advice or to reach out to some professionals- even people within your office. Their passion for the topic will increase your passion to compose the piece from a more human angle. Know that keyword-driven substance still leaves plenty of room to angle the piece in a variety of ways, as long as the ideas you have aligns with the purpose of the keyword you’re directing.
2. Meet pioneers in different trades and tell their stories.
For Caroline Forsey, this ignites her desire to write about technology related articles. In the past few years, she has interviewed researcher and speaker Shawn Anchor on how joy leads to triumph, Harvard educator Amy Edmondson on mental health inside the working environment, and consultant Simon Hazeldine on utilizing performance execution to become better inside the work environment, among various others. These posts empowered her to synthesize complex mental topics and make them into strategic methodologies for marketers. These permitted her to work out her imaginative muscle.
Your industry, without a doubt, has pioneers that would intrigue you. If you are an advertiser within the catering industry or in personal relations businesses, consider speaking to the top professionals within the industry. On the other hand, if you are working for an e-commerce site, try talking to e-commerce specialists to get insights about the long-term development of the industry.
You can adjust your own creativity with the needs of the business. This would lead you to more ways of writing blog posts on the needed topics.
Eventually, it’s vital to consider who you are talking to and how that expert’s encounter might help you in writing for a niche.
3. Discover the human connection.
Writers are regularly entrusted with composing articles on boring topics, especially in cases wherein these points are part of a keyword-driven procedure. These titles are important to the company because the keywords are needed, but presenting them in an inventive way is hard. You can always discover a captivating human angle to any subject, even though how dull it may seem, which makes composing or writing more challenging.
Eventually, anybody looking for a catchphrase is looking for that catchphrase as part of a bigger commerce procedure. As a writer or a marketer, it’s basic that you discover what the bigger picture is. Utilize these keywords to tell more imaginative, all-encompassing stories around the subject at hand.
4. Utilize mixed media to refresh old topics.
If you are having a hard time dealing with a specific dull topic, you may add creativity by making ideas into multimedia elements similar to podcasts, YouTube videos, photos, or graphs — which will present more chances since you can make image traffic through the SERPs as well. These plans can assist you in composing the piece and can offer the assistance your post needs to rank on Google. This is because users incline toward interactive media components such as pictures or videos.
For example, when you write about a procedure, you can add photos or videos for each step. The users can then pick to either read the text or look at the photos and videos.
Of course, mixed media depends on your budget. You can’t include a video in each post you create unless you have a big budget. In any case, there is a lot of media that are free, such as stock-free images and graphs.
5. Outline your post from a unique perspective that separates it from other search results.
It’s imperative to note that not all posts have to concur with what’s already on the SERPs for the post to rank.
The uniqueness (and in some cases, the discussion) of your writing will empower it to rise in the positions on the SERPs while giving a new perspective to people.
6. Interact with your clients in real life.
For example, you can talk to some of the clients you have so you can see things from their perspective. Of course, it’s not continuously conceivable to set up a call with a client, but there are other alternatives to interact with clients.
It is not always achievable to make an appointment with a client, but there are more ideal ideas for pleasing the customer. For example, you could make a poll for your social media viewers, captivating readers in a Twitter chat, or e-mail a survey to your clients to ask for the things that they want from your brand.
Final Thoughts
It can be difficult to remain imaginative when your work is essentially centered on utilizing specialized SEO to attain major objectives. Of course, you should not swear off SEO for the purpose of imagination, since that is what brings you a bigger group of viewers and guarantees that your substance is valuable and noteworthy for your readers. Nonetheless, in case there’s anything we have learned over the years, it is that analytics and imagination can, without a doubt, work hand-in-hand. Ideally, with these six tips, you will be able to motivate a few creativities in your day- by- day work.